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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
The Effortless Experience Conquering the New Battleground for Customer Loyalty
Author: Matthew Dixon, Nick Toman, Rick Delisi
Conventional wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. Some focus on dazzling them at the cost of neglecting to solve basic service problems-a big strategic mistake. — Through extensive research and surveys, the authors have concluded that loyalty has much more to do with how well...  more »
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ISBN-13: 9781469055589
ISBN-10: 1469055589
Publication Date: 2/18/2014
Edition: Unabridged
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Publisher: Your Coach In A Box
Book Type: Audio CD
Other Versions: Hardcover
Members Wishing: 0
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