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Customer Service in Health Care: A Grassroots Approach to Creating a Culture of Service Excellence
Customer Service in Health Care A Grassroots Approach to Creating a Culture of Service Excellence Author:Kristin Baird A sensible resource for learning the key information and skills it takes to transform any health care organization to deliver superior customer service at all levels of the organization. — A basic component of business development is customer service excellence, but creating a culture of service superiority requires planning, preparation, and per... more »sistence. Customer Service in Health Care offers health care professionals a step-by-step process for implementing or strengthening a customer service initiative within their organizations. Kristin Baird outlines a practical plan for creating cultural transformation and explores the financial repercussions of poor service, helps managers to appreciate the importance of customer service in performance appraisal, and reveals how to gain valuable input from all members of the health care organization.« less