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The Customer Delight Principle
The Customer Delight Principle
Author: Timothy Keiningham, Terry Vavra
Techniques to Move Your Customers Beyond Mere Satisfaction—to Delight—at Every Point of ContactGlobal competition today is fierce, and customers who are merely satisfied with your company's products or services will soon be lured away by your competition. The Customer Delight Principle reveals how today's leading marketers consistentl...  more »
ISBN-13: 9780071735964
ISBN-10: 0071735968
Publication Date: 7/24/2001
Pages: 208
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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