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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises (2nd Edition)
Critical Thinking in Consumer Behavior Cases and Experiential Exercises - 2nd Edition
Author: Judy Graham
This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. — The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer M...  more »
ISBN-13: 9780136027164
ISBN-10: 0136027164
Publication Date: 6/13/2009
Pages: 150
Edition: 2
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Publisher: Prentice Hall
Book Type: Paperback
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