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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Creating Customer Evangelists How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell, Jackie Huba, Seth Godin
When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your organization. With traditional marketing tactics declining in their effectiveness, passionate customer-driven referrals are the valuable new currency for businesses today. Based on seven case-study companies, i...  more »
Audio Books swap for two (2) credits.
ISBN-13: 9780972685214
ISBN-10: 0972685219
Publication Date: 9/25/2003
Pages: 224
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Publisher: North Clark Press
Book Type: Audio CD
Other Versions: Paperback, Hardcover
Members Wishing: 1
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