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Search - Creating A Company for Customers: How to Build and Lead a Market Driven Organization

Creating A Company for Customers: How to Build and Lead a Market Driven Organization
Creating A Company for Customers How to Build and Lead a Market Driven Organization
Author: Malcolm Mcdonald, Martin Christopher, Simon Knox, Adrian Payne, Jane Simms
(Pearson Education) A guide to creating a company that is driven by and focused on customer requirements. Includes interviews with the CEOs of several major companies and case studies from companies which are putting this type of marketing into practice.
ISBN-13: 9780273642497
ISBN-10: 0273642499
Pages: 256
Edition: 1st
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Publisher: Financial Times Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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