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Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)
Consumer Behaviour Buying Having and Being Sixth Canadian Edition - 6th Edition Author:Michael R. Solomon, Judith L. Zaichkowsky, Rosemary Polegato Explore the "act of buying" and beyond. A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people?s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge to... more »pics and research in the ever-changing field of consumer behaviour.« less