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Search - Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)

Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition (6th Edition)
Consumer Behaviour Buying Having and Being Sixth Canadian Edition - 6th Edition
Author: Michael R. Solomon, Judith L. Zaichkowsky, Rosemary Polegato
Explore the "act of buying" and beyond.   A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people?s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge to...  more »
ISBN-13: 9780132161114
ISBN-10: 0132161117
Publication Date: 1/1/2013
Pages: 608
Edition: 6
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Publisher: Pearson Education Canada
Book Type: Paperback
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