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Consumer Behavior, Sixth Edition
Consumer Behavior Sixth Edition
Author: Michael R. Solomon
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip an...  more »
ISBN-13: 9780131404069
ISBN-10: 0131404067
Publication Date: 9/30/2003
Pages: 592
Rating:
  • Currently 4/5 Stars.
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4 stars, based on 1 rating
Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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