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The Complete Idiot's Guide to Winning Customer Loyalty
The Complete Idiot's Guide to Winning Customer Loyalty
Author: Murray Raphel, Neil Raphel, Janis S. Raye
Your company is in your customer?s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating l...  more »
ISBN-13: 9781592573837
ISBN-10: 1592573835
Publication Date: 7/5/2005
Pages: 352
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Publisher: Alpha
Book Type: Paperback
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