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The Complete Idiot's Guide to Winning Customer Loyalty
The Complete Idiot's Guide to Winning Customer Loyalty Author:Murray Raphel, Neil Raphel, Janis S. Raye Your company is in your customer?s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating l... more »oyalty initiatives and responding to customer complaints.
? Loyalty program membership exceeded a rate of 30% between 2000 and 2003
? The top 20% of a company?s customers account for 80% of sales
? Top customers spend 50 times more than casual customers
? Frequent flier/shopper programs are more popular than ever« less