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CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
CRM at the Speed of Light Capturing and Keeping Customers in Internet Real Time
Author: Paul Greenberg
"Paul Greenberg's book is such a breath of fresh air. Actually, it's more like a wind that blows away the clouds of hype and marketing mumbo jumbo. Finally, there is a consolidated source on this subject that can be used by the novice as well as the expert. It's like eCRM university between two covers." --Pat Sullivan President & CEO, Interact ...  more »
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ISBN-13: 9780072127829
ISBN-10: 0072127821
Publication Date: 1/17/2001
Pages: 360
Edition: 1st
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Publisher: Osborne/McGraw-Hill
Book Type: Hardcover
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