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The Blueprint for CRM Success: Results of a Comprehensive Study Identifying Best Practices Leading To ROI And Factors Contributing To Failure
The Blueprint for CRM Success Results of a Comprehensive Study Identifying Best Practices Leading To ROI And Factors Contributing To Failure
Author: Dick Lee, David Mangen, Bob Thompson
This blockbuster new CRMGuru study breaks fresh ground in defining how to generate ROI through CRM?while disproving many common myths and mantras that so often lead CRM implementers astray. The Blueprint for CRM Success is the first statistically valid study to tie not only high level implementation activities?but very specific process steps as ...  more »
ISBN-13: 9780967375786
ISBN-10: 0967375789
Publication Date: 12/18/2002
Pages: 118
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Publisher: High-Yield Marketing Press
Book Type: Spiral-bound
Members Wishing: 0
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