In his review of James Raffan's 1996 biography of Mason, Michael Peake refers to Mason as "the patron saint of canoeing." To many Canadian and American Paddlers and Canoeists growing up in the 1970s and 1980s, his series of instructional films were the introduction to technique and the canoeing experience. In many ways, Bill, Joyce, Paul and Becky Mason were the "faces" of Canadian Canoeing in the '70s. Mason's good friend, filmmaker Blake James, also frequently appeared in his films.

Although he used a variety of Chestnut models in his films, including the "Pal" and the "Fort", his favourite boat was a red Chestnut Prospector, a 16 foot canvas covered wood canoe that he claimed was the most versatile design ever manufactured, in spite of the popularity of more durable and modern construction techniques and materials. After his death, this canoe was donated to the Canadian Canoe Museum in Peterborough, Ontario, where it is on display. His wife, Joyce, and children, Paul and Becky, frequently travelled with him and contributed to his later books and films, and have continued his life work and environmentalism.

Mason won several honours, including being featured on a Canadian postage stamp in 1998. After his death, a warden at Nahanni National Park Reserve informally started calling the dramatic rock spire, in the midst of Virginia Falls, "Mason's Rock". This usage appears to have become widespread, although it has not yet been made official.

Books

• Path of the Paddle ISBN 1-55209-328-X, on the technique of Canadian style canoeing
• Song of the Paddle ISBN 1-55209-089-2, on wilderness canoe travel
• Canoescapes - a compilation of text and his paintings

Films

• The Voyageurs (1964)
• Paddle to the Sea (1966) - nominated for Best Short Film, Academy Awards 1968
• The Rise and Fall of the Great Lakes (1968)
• Blake (1969) - on the passion of flying, nominated Best Live Action Short Film, Academy Awards 1970
• Death of a Legend (1971) - a documentary on the threats to wolves
• Cry of the Wild (1972) - a film on timber and Arctic wolves
• Goldwood (1974) A journey to a past family homestead on a now deserted island.
• In Search of the Bowhead Whale (1974) - adventure film of a whaling expedition
• Wolf Pack (1974) A short film on wolf pack interrelationships, including among wolves the Mason family kept on their own property.
• Face of the Earth (1975)
• Path of the Paddle (1977) - a series of films on the techniques of canoeing
• Song of the Paddle (1978) - a film of one of Bill Mason's family wilderness canoeing trips
• Coming Back Alive (1980) - an instructional film on recreational boating safety
• Pukaskwa National Park (1983)A film covering one of Mason's favourite areas, the Pukaskwa region of Lake Superior.
• The Land that Devours Ships (1984)
• Waterwalker (1984) - a feature-length film of Bill Mason's journey on Lake Superior