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The Big Red Fez
The Big Red Fez
Author: Seth Godin
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick cli...  more »
ISBN-13: 9780743220866
ISBN-10: 0743220862
Publication Date: 3/4/2002
Pages: 324
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Publisher: Free Press
Book Type: Paperback
Members Wishing: 0
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