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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
The Art of Woo Using Strategic Persuasion to Sell Your Ideas
Author: G. Richard Shell, Mario Moussa
Your projects, programs, and career turn on the difference between “no” and “yes.” Yet selling ideas—especially the kinds of ideas that make organizations work—is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking some...  more »
ISBN-13: 9781591841760
ISBN-10: 1591841763
Publication Date: 10/18/2007
Pages: 320
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Publisher: Portfolio Hardcover
Book Type: Hardcover
Other Versions: Paperback, Audio CD
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