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The Alligator Trap: How to Sell Without Being Turned Into a Pair of Shoes
The Alligator Trap How to Sell Without Being Turned Into a Pair of Shoes Author:Edward R. Del Gaizo, David J. Erdman, Kevin J. Corcoran With market demands and requirements for effective selling techniques in a state of flux, salespeople are finding it increasingly tough to access decision makers and differentiate themselves from fierce competition. Just what sets a salesperson apart? The cornerstone of all productive sales calls is customer relationships. A concise "how to" sel... more »ling guide, The Alligator Trap cautions against becoming an alligator--a salesperson with little eyes, little ears, and a big mouth. Authored by the president and executive staff of sales and service training leader, Learning International, The Alligator Trap is written for all salespeople--from the rookie to the seasoned veteran. Based on solid research and first-hand experience, it is smartly organized into four practical, simple-to-read sections: Establishing the customer realtionship; Building buying skills; Identifying buying attitudes; Partnering for the long-term. Loaded with anecdotes, strategies and tips for success, the Alligator Trap shows readers how to uncover goals in sales calls, resolve misunderstandings and maintain a competitive advantage.« less