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Aftermarketing
Aftermarketing
Author:
Thoroughly updated, Aftermarketing offers a theory-based, yet pragmatic plan for building an effective customer retention program. The book unites the important fields of database development, customer satisfaction research, customer service and direct marketing, showing how to use them together to maximize their power in strengthening relations... more »
Author:
Thoroughly updated, Aftermarketing offers a theory-based, yet pragmatic plan for building an effective customer retention program. The book unites the important fields of database development, customer satisfaction research, customer service and direct marketing, showing how to use them together to maximize their power in strengthening relations... more »
ISBN-13: 9780786304059
ISBN-10: 0786304057
Publication Date: 5/1/1995
Pages: 292
Rating: ?
ISBN-10: 0786304057
Publication Date: 5/1/1995
Pages: 292
Rating: ?
0 stars, based on 0 rating
Publisher: McGraw-Hill Companies
Book Type: Paperback
Members Wishing: 1
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 1
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> General
- Business & Money >> Processes & Infrastructure >> Customer Relations
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
