A very different take on marketing and trends than the one presented in William Gibsons Pattern Recognition! Still, this book has some similarities: theyre both non-sci-fi novels by authors known for their science fiction, and they both deal, thematically, with the human tendency toward fads. However, where Gibsons character Cayce has an almost psychic attunement to these trends, Willis narrator is a much less glamorous, stressed-out researcher whos trying to understand how and why trends happen by attempting to track down the source of past fads. Plagued by the uniquely-fashionable but totally incompetent assistant, Flip (who is nearly the exact same character as Bubbles in Absolutely Fabulous [at least, I kept seeing her]), her work takes her through the maze of academic research institutions, bureaucratic red tape and illogical management, a mysteriously attractive scientist who seems to be immune to trends to say nothing of the flock of sheep! ;-)
I didnt think this book was quite as good as either of the other Willis books Ive read, but it was still definitely a fun and witty read.
I didnt think this book was quite as good as either of the other Willis books Ive read, but it was still definitely a fun and witty read.
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