The Naked Brain: How the Emerging Neurosociety is Changing How We Live, Work, and Love
Author:
Genres: Health, Fitness & Dieting, Science & Math, Medicine, Medical Books
Book Type: Hardcover
Author:
Genres: Health, Fitness & Dieting, Science & Math, Medicine, Medical Books
Book Type: Hardcover
Wendy N. reviewed on + 177 more book reviews
Helpful Score: 1
The one or two interesting tidbits in this book are not worth all the repetitive tedium that surround them. The premise is that neuroscience is opening opportunities for marketers to use our brain chemistry to take advantage of us. But, functional MRIs have a long way to go before they're predictive. This relatively short book put me to sleep for weeks.
