Susan W. (Suz) reviewed on + 721 more book reviews
From the dust jacket: "He's an American legend, the tough-talkiing, straight-shooting businessman who brought Chrysler back from the brink...
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of the Ford Motor Company to become its president, only to be knocked down from the top eight years later in a devastating power play that almost shattered him. But Lee Iacocca didn't get mad, he got even. As the Chief Executive Officer of the Chrysler Corporation, he transformed a dying company into a booming success by leading a fight for survival that has become almost legendary...
More than an amazing personal success story, IACOCCA offers a compellng and thought-provoking assessment of Americaqn business, cogently illustrated with examples from his own career at Ford and Chrysler-thoughts on the art of winning and losing; the relationship of unions and management; the role of advertising and marketing; and dynamic personal insights on running a company and succeeding in business in today's tough competitive climate."
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of the Ford Motor Company to become its president, only to be knocked down from the top eight years later in a devastating power play that almost shattered him. But Lee Iacocca didn't get mad, he got even. As the Chief Executive Officer of the Chrysler Corporation, he transformed a dying company into a booming success by leading a fight for survival that has become almost legendary...
More than an amazing personal success story, IACOCCA offers a compellng and thought-provoking assessment of Americaqn business, cogently illustrated with examples from his own career at Ford and Chrysler-thoughts on the art of winning and losing; the relationship of unions and management; the role of advertising and marketing; and dynamic personal insights on running a company and succeeding in business in today's tough competitive climate."
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