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Book Review of Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work

westonlocher avatar reviewed on + 9 more book reviews
Helpful Score: 2


I had a book that was soon to be published so I starting picking up and consuming as much information as I could regarding book marketing. This was the first book I grabbed (on a long list) and read the majority of it during a flight.

Now, don't get me wrong, there is some good information in these pages and I picked up a couple of good tips, however, this book makes a dangerous assumption: It assumes that you know over a thousand people that you can easily tell about your book, and thus they will buy it, and you will become a best-seller. Don't know 1,000 people? You might be in a predicament.

On the positive side, there is a website companion to this book that has all sorts of good book marketing ideas supplied by the authors of the book, along with many writers who have read the volume and give feedback on how their campaigns worked out. They also include feedback on the techniques discussed in this book, both good and bad.I can see myself re-reading this at some point in the future when I'm a bit more knowledgeable, however, this may have not been the best place to start when attempting to learn about marketing with little to no previous experience.