This CD is not an abridged version of the Book "Brand Sense" by Martin Lindstrom. It's a 50 minute audio summary highlighting the most interesting parts of the book. It's part of a series of the best business books summarized on CD. You will find out many interesting things about how the 5 senses are part of selling and why some companies do branding better than others.
It was interesting but I would probably say go for the whole book and not just the highlights.
It was interesting but I would probably say go for the whole book and not just the highlights.
