The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
Author:
Genres: Business & Money, Nonfiction, Substores
Book Type: Hardcover
Author:
Genres: Business & Money, Nonfiction, Substores
Book Type: Hardcover
Steve C. (Cheese) reviewed on + 324 more book reviews
An interesting look at the "behind the scenes" world of toy buying and selling. From the selling of an idea at a toy fair to the manufacturing of the toy in China. I didn't realize how cut throat the industry was. The book is good, though I felt the author went off on tangents sometimes and then eventually got back to what they were originally saying. The one chapter I found most interesting was the last chapter about the "day in the life of" a migrant worker in China. No matter how much you might hate your job here in the USA, it isn't even a fraction as bad as it is in a Chinese sweatshop....if the book is correct.