I may not be the girl who notices the small details or differences in ads or commercials, but I do love how the subtle differences in font can change the way something reads. As a bona-fide reader, I can definitely feel a difference between a more manly font compared to a more feminine font. From the history of fonts and typography to where a few fonts were specifically created, this book took a humorous and educational approach to teaching the reader what makes a font a font.
At times there was a little too much education for me, but I think even your average reader would love to learn about how the art of typography has evolved, even from the production side. How the computer has completely changed how accessible fonts are? And to the job of a font designer - where is the money?
A book that I am passing onto my sister a graphic designer, craft guru, but also one that I would pass onto my fellow reader. Why is one drawn to a certain font? How does Microsoft dictate what font is default? I think this book answers many questions that the typical reader may have thought from time to time.
At times there was a little too much education for me, but I think even your average reader would love to learn about how the art of typography has evolved, even from the production side. How the computer has completely changed how accessible fonts are? And to the job of a font designer - where is the money?
A book that I am passing onto my sister a graphic designer, craft guru, but also one that I would pass onto my fellow reader. Why is one drawn to a certain font? How does Microsoft dictate what font is default? I think this book answers many questions that the typical reader may have thought from time to time.
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