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Book Review of Blink : The Power of Thinking Without Thinking

Blink : The Power of Thinking Without Thinking
kickerdad avatar reviewed on + 115 more book reviews
Helpful Score: 2


I found this book sitting on our coffee table. Not sure where it came from or how it got there. And I am glad I picked it up to read. While not the most exciting book to read - lots of references to research studies and statistics - the brief stories reflecting 'the data' really bring home the books key concepts. What Malcolm terms 'thin slicing', that judgement we make unconsciously the first 2 seconds we see something or met someone, relates highly to my own search for understanding regarding 'intuition.' He encourages development of our 'intuition'. And also makes it clear that there are times to react quickly and 'trust our gut', there are times appropriate for more detailed analysis. Most important is the creation of the awareness of how heavily our unconscious mind impacts our conscious, and unconscious, decisions - and how these decisions can impact our lives and influence the direction of our society.