Grapevine : The New Art of Word-of-Mouth Marketing
Author:
Genre: Business & Money
Book Type: Hardcover
Author:
Genre: Business & Money
Book Type: Hardcover
Lynne W. (babykittysmama) reviewed on + 42 more book reviews
Helpful Score: 1
Super book re: word-of-mouth marketing. This book fills in the gap of the hands-on experience. Lots of anecdotes and vignettes to support the w-o-m marketing theory.
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