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Book Review of Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know

reviewed on + 39 more book reviews


This book is a keeper. So much so that I'm not re-posting for others to snap up. Gitomer knows marketing and this book belongs on every marketer's shelf. From common sense to insightful commentary, you'll refer to this book again and again. I started underlining all the important passages in the book and found that chapter after chapter was a sea of yellow. So get the book already. Just not my copy.