SPIN Selling: Situation Problem Implication Need-Payoff
Author:
Genre: Business & Money
Book Type: Hardcover
Author:
Genre: Business & Money
Book Type: Hardcover
Lee R. (fibonacci) reviewed on + 29 more book reviews
SPIN Selling was among the first books on the craft of selling born out of academic research. That may explain it's popularity some twenty plus years after its first publication.
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