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Book Review of Business Stripped Bare: Adventures of a Global Entrepreneur

Business Stripped Bare: Adventures of a Global Entrepreneur
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I thoroughly enjoyed "Business Stripped Bare" by Richard Branson. A bit dated [2008, updated 2010] but the hindsight only adds to the wisdom shared from the man who is the only person in the world to lead 8 different businesses from scratch to billion dollar status, and the fastest to ever get to billion dollar status; he shares his insights on organization development, branding, business ethics, trusting people, and fun. We've come to expect successful people to be ruthless. In Sir Richard's own words, business is extremely competitive but you don't have to be mean. While he grudgingly admits he is wealthy, he just as readily proclaims that money is a poor of success, to quote "whether you die with a billion dollars in your account, or $20 under your pillow, is not that interesting. What matter most is whether you've created something special - whether you've made a real difference in people's lives." [4/5]