This is a true sales success classic, and for a good reason. Hopkins actually knows what he's talking about. He's one of those guys who actually was/is a great salesman in his own right, he just writes about it because he likes to talk about it (unlike some who have to make their money writing books about selling because they can't sell themselves).
Definitely a good read for anyone in sales or sales management.
Definitely a good read for anyone in sales or sales management.
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