Suzanne W. (ebaycoach) reviewed on 8/30/2011 + 17 more book reviews

Helpful Score: 1

This book is right up there with the business classic, "Who Moved My Cheese." The most helpful concept explained in this book is that of "connectors." We all know them and Gladwell explains how to leverage the power and connections of these people to help launch or expand a business.

If you are pursuing income streams on the internet, this book will help you understand how important other people are in growing a business. You cannot do it alone. You cannot rely on advertising. You must rely on people.

The book also explains how trends have taken off due to one small factor - such as a celebrity endorsement, a change in consumer preferences, or some other factor. Many success stories are about luck and timing - and of course, hard work and who you know.

A quick, well written, easy read.

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