Deidra (deidra) - reviewed on 12/17/2005 + 31 more book reviews

I recieved as part of a BzzCampain (a marketing campaign run by Balter's compnay, BzzAgent), and found it pretty interesting. It's an easy read about non-traditional marketing campaigns and corporate marketing strategy. Definately a good read for anyone who's interested in corporate marketing strategies.

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