Carol N. (carolpwv) - , reviewed on 5/30/2011 + 47 more book reviews

Helpful Score: 3

This book was not what I expected. Howard Schultz (Chairman, President and Chief Executive Officer of Starbucks) writes only about his goals and vision of the company. It was very difficult to follow because of some of the flashbacks and way too many "Chiefs" of the organization. He should have added more human stories; i.e., the work as a barista, training of their employees, franchises, nuts and bolts of the operation, etc. I found the book boring.

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