Born to Buy: The Commercialized Child and the New Consumer Culture
Author:
Genre: Business & Money
Book Type: Paperback
Author:
Genre: Business & Money
Book Type: Paperback
While the subject matter is geared towards the spread of marketing directed at our children, the truth is, it opens your eyes to the marketing that is aimed at us all. If you're living in our modern world, you are being bombarded with advertising that is the result of billions of dollars of research trying to get you to spend, spend, spend. A little redundant, the book is definitely an eye opener and gives you one more reason to turn off the television and open a book!
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