H M. (anchovy) reviewed on 10/3/2011 + 296 more book reviews

From the back cover: Nudge is about choices - how we make them and how we're led to make better ones. The authors offer a new perspective on how to prevent countless bad mistakes we make in our lives... Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture" can nudge people toward the best decision without restricting their freedom of choice... The paperback edition features an expanded list of recommendations on how to nudge each other toward better, smarter decisions.

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