Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City
Author:
Genres: Business & Money, History
Book Type: Paperback
Author:
Genres: Business & Money, History
Book Type: Paperback
Linda E. reviewed on
This book is a well-written history of the Ford empire and of Henry Ford and his philosophy, in particular. The "All-American" town Ford tried to establish in northwestern Brazil during the 1930's is a not very well known part of American history, but is fascinating in showing the disparity between cultural values.