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Search - The Yugo: The Rise and Fall of the Worst Car in History

The Yugo The Rise and Fall of the Worst Car in History
Author: Jason Vuic

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR?s Car Talk declared it ?the worst car of the millennium.? And for most Americans that?s where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men ... more »who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand ?good? communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you?ve got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia?s nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom. Jason Vuic is an assistant professor of modern European history at Bridgewater College in Bridgewater, Virginia. He lives in Staunton, Virginia, with his wife, Kara. Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR?s Car Talk declared it ?the worst car of the millennium.? And for most Americans that?s where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand ?good? communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you?ve got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia?s nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.

ISBN-13: 9780809098910
ISBN-10: 0809098911
Publication Date: 3/2/2010
Pages: 272
Rating:

Currently 4.5/5 Stars.

4.5 stars, based on 2 ratings

Publisher: Hill and Wang
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 1
Reviews: Amazon | Write a Review

Read All 1 Book Reviews of "The Yugo The Rise and Fall of the Worst Car in History"

Genres:

Business & Money >> Industries >> Transportation
History >> Europe >> Yugoslavia
Nonfiction >> Automotive >> History

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