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YouthNation: Building Remarkable Brands in a Youth-Driven Culture
YouthNation Building Remarkable Brands in a Youth-Driven Culture
Author: Matthew Britton
The old marketing models are over. The status quo is dead. Today?s rapidly shifting marketplace requires businesses to be agile, connected, authentic, artful, meaningful, immersive, and socially responsible.� In other words, today, businesses have to embody the ideals of youth culture, regardless of age, in order to succeed.In today?s hyper-soci...  more »
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ISBN-13: 9781118981146
ISBN-10: 1118981146
Publication Date: 4/13/2015
Pages: 240
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
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