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If You're So Brilliant... How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning (If You're So Brilliant)
If You're So Brilliant How Come Your Marketing Plans Aren't Working The Essential Guide to Marketing Planning - If You're So Brilliant
Author: Malcolm McDonald
With more than a quarter million copies sold world-wide of his acclaimed book Marketing Plans, Malcolm MacDonald is in a unique position to write this--his first--quick-fix guide for busy practitioners who need results now. He has pared down the detailed advice originally found in his 500-page tome to give readers a concise guide to the ...  more »
ISBN-13: 9780749437268
ISBN-10: 074943726X
Pages: 160
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Publisher: Kogan Page Business Books
Book Type: Paperback
Members Wishing: 0
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