Writing Words That Sell Author:Suzan St. Maur, John Butman The need for good selling techniques does not stop with the face-to-face sales pitch. The selling of ideas, concepts and corporate images is best done by writing, either for printed publication or for the audio-visual media. This book aims to show readers how to used such methods to enhance the standing of their organizations. Both of the author... more »s are experienced script and copywriters with a background in business communications.« less