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Working with Public Information Officers: A Supplement to Explaining Research
Working with Public Information Officers A Supplement to Explaining Research Author:Dennis Meredith Public Information Officers (PIOs) can be invaluable allies in your communication efforts. They can offer expert advice, as well as access to communications machinery for reaching the media and other important audiences. This guide--a supplement to Explaining Research (Oxford University Press, 2010)--will help you develop the most beneficial rel... more »ationships with those PIOs, whether they are in your institution, at a journal, in a scientific society, or in your funding agency. Working with Public Information Officers shows how your PIO can serve as: 1. an editorial and media relations expert who can write and distribute news releases, pitch media on story ideas, develop media strategy, and manage communication crises; 2. an institutional ambassador who conveys to administrators the significance of your research and your positions on important issues; 3. an educator who teaches you how to develop clear research explanations and work with media; and 4. a hard questioner who confronts you with those tough questions that you must answer if you are to preserve your reputation and advance your work. For further information, visit www.WorkingwithPIOs.com.« less