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Search - Words That Work: It's Not What You Say, It's What People Hear ( Advanced Reading

Words That Work: It's Not What You Say, It's What People Hear ( Advanced Reading
Words That Work It's Not What You Say It's What People Hear Advanced Reading
Author: Dr. Frank Luntz
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters ...  more »
ISBN-13: 9781401303082
ISBN-10: 1401303080
Pages: 273
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Publisher: Hyperion
Book Type: Paperback
Members Wishing: 5
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