Skip to main content
PBS logo
 
 

Search - Wordcraft : The Art of Turning Little Words into Big Business

Wordcraft : The Art of Turning Little Words into Big Business
Wordcraft The Art of Turning Little Words into Big Business
Author: Alex Frankel
In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.” Behind each name is an account of how words and language infuse the products we use every day with m...  more »
ISBN-13: 9781400051052
ISBN-10: 1400051053
Publication Date: 3/22/2005
Pages: 256
Rating:
  • Currently 4/5 Stars.
 1
4 stars, based on 1 rating
Publisher: Three Rivers Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.