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Word-Of-Mouth Marketing
WordOfMouth Marketing
Author: Jerry R. Wilson
Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're...  more »
ISBN-13: 9780471008583
ISBN-10: 0471008583
Publication Date: 1/1994
Pages: 272
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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 reviewed Word-Of-Mouth Marketing on + 2 more book reviews
Great ideas for promoting your business without spending a lot of money on advertising.


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