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Winning At Retail
Winning At Retail
Author: Scott Young
Winning At Retail shares insights, case studies and lessons learned from thousands of studies conducted by Perception Research Services, the leading company in packaging and shopper marketing research. Readers will gain a better understanding of what works at the shelf and many practical insights valuable to anyone involved in shopper marketing,...  more »
ISBN-13: 9780578043258
ISBN-10: 0578043254
Publication Date: 1/15/2010
Pages: 130
Edition: 1
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Publisher: In-Store Marketing Institute
Book Type: Paperback
Members Wishing: 0
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