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Winning at Innovation: The A-to-F Model
Winning at Innovation The AtoF Model
Author: Fernando Trías de Bes, Philip Kotler
Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so innovation can occur at different levels of the organization. Philip Kotler and Fernando Trías de Bes, two of the world's leading experts in marketing and innovation, together present a revolution...  more »
ISBN-13: 9780230343436
ISBN-10: 0230343430
Publication Date: 11/22/2011
Pages: 240
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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