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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Winning Global Markets How Businesses Invest and Prosper in the World's HighGrowth Cities
Author: Philip Kotler, Milton Kotler
A new marketing paradigm focuses on the concentrated economic power of 600 global cities.City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of th...  more »
ISBN-13: 9781118893814
ISBN-10: 1118893816
Publication Date: 8/25/2014
Pages: 272
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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