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Winning Elections With Political Marketing
Winning Elections With Political Marketing
Author: Philip Davies, Bruce Newman
Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The lead...  more »
ISBN-13: 9780789033703
ISBN-10: 0789033704
Publication Date: 6/6/2006
Pages: 260
Edition: 1
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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