Winning Customer Rules Author:Richard j. George, Ph.D. Winning Customer Rules is designed to address your A to Z purchases from Appliances to Zip drives to everything in between including cars, electronics, furniture, groceries, home remodeling, jewelry, vacations or any product or service worthy of your hard earned dollars. After all it is your money that you worked hard for, why waste it? Winni... more »ng Customer Rules offers a simple yet complete approach for dealing with the infinite number of decisions that confront you as a customer. What makes it special is its simple formula for customer satisfaction. With a little practice, you'll develop the habit of finding that satisfaction.« less