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Wine Marketing & Sales: Success Strategies for a Saturated Market
Wine Marketing Sales Success Strategies for a Saturated Market
Author: Janeen Olsen, Liz Thach PhD, Paul Wagner
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, ...  more »
ISBN-13: 9781935879510
ISBN-10: 1935879510
Publication Date: 1/1/2016
Pages: 400
Edition: 2nd Revised edition
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Publisher: Board and Bench Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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