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Willful: How We Choose What We Do
Willful How We Choose What We Do
Author: Richard Robb
A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to understand decision?making —   — Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see ...  more »
ISBN-13: 9780300246438
ISBN-10: 0300246439
Publication Date: 11/12/2019
Pages: 256
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Publisher: Yale University Press
Book Type: Hardcover
Members Wishing: 1
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